The Depop Awards is an event that moves location every year based on where Depop is most popular.
Images of clothes for sale in each location are fed into a generative motion system, turning the ‘wardrobe of a city’ into a visual identity.

SCOPE Motion identity system
Brand design
Campaign

BRIEF In a crowded market, make online second-hand clothing platform Depop the 'talk of the town' for those 18-34-year-olds in the UK that have forgotten or dismissed them. Showcase Depop's fashion, community and experience.

WORK
Depop is nothing without its community.

A conceptual campaign recognised and celebrated Depop's community through an awards event that moves location every year based on where Depop is most popular. 2024 saw Glasgow at the center of Depop's community.

A generative system was developed that visually represents the ‘wardrobe of the city’. Images of clothes for sale in each location can be fed into the system, creating imagery that is unique every year yet cohesive, scalable and easy to implement.
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