‘toddy’ is a drink that reimagines the hot toddy for the time-starved, all-nighter generation.
SCOPE
Motion identity system
Brand design
Campaign
BRIEF
Create a no or low alcohol spirits brand with a clear functional benefit that can stand out in a crowded, fast growing market, while making moderation feel aspirational and confident for a young audience.
WORK
It was found that, due to a lack of time, young people don’t use home remedies anymore. The solution was ‘toddy’, a drink that reimagines the hot toddy for the all-nighter generation, offering a comforting, alcohol-free quick fix built on traditional honey and spice healing.
The visual identity reflects the drink’s soothing qualities, with a warm colour palette, soft typography, and a slow, inviting motion language. The key visual is the textural gradient, invoking the drink’s warming effect. This is contained within a clear label system that can easily be adapted across flavours.